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Storytelling The Most Effective Way to Engage and Persuade People (Infograph)

We are hardwired for stories.What ways can you/do you persuade with stories?

Laura Lurns Last updated

There is a reason that storytelling is so popular around the world; in many cases it is how we communicate with one another, it is how we get to know one another, and even how we break barriers with one another. This infographic informs us of two of the most efficient ways to tell a story. It begins by explaining why it is human nature for us, as humans, to be attracted to a good story; also, the infographic states how much we tend to tell stories, and for how long mankind has been communicating through the disclosure of stories. The infographic explains that the two most efficient ways to tell a story are through persuasion and engagement. It states that persuasion works because of the way we think, and how we like to create experiences in our brain by using cause and effect; an example is then given. In the engagement portion the reasoning is given in three different ways that engagement can induce the attention of an audience: metaphors, controlling of the senses, and movement.

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Storytelling The Mos

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Laura Lurns · Learning Success expert Writes about the learning brain for parents who want plain answers. Every article is grounded in current neuroscience and classroom practice.

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