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The Science of Storytelling (Infograph)

Yes, there's a science in storytelling. Learn how content marketers are using it to create smarter content.

Laura Lurns Last updated

Our brains are hardwired to crave stories told by others, and this idea has been effectively adopted by marketing campaigns worldwide. These marketing campaigns tell stories through advertisements and the use of social media to develop a captivated audience and more efficiently move their product or service through the market. It is theorized that marketing in the form of stories is up to 60 times more effective and is able to sink into their target audience much more personally, whether they know it or not. When stories are told, instead of simple fact telling, it is said that a number of things happen in the brain. Dopamine levels increase. There is enhanced activity in the cerebral cortex and a larger degree of neural coupling, which allows the consumer to more closely relate to a product and form his or her own opinion of it.

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Why Our Brains Crave

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Laura Lurns · Learning Success expert Writes about the learning brain for parents who want plain answers. Every article is grounded in current neuroscience and classroom practice.

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