Ruth P. Steven’s article, “Math Phobes, Relax. How to Get Comfortable with Data” explains the techniques in order to successfully handle data in the marketing world. Her first strategy is to have some sort of inspiration to succeed. Her next strategy is relaxed and handles the data because it should not be complicated. Next, Steven says to work with smaller groups of data so it will become manageable. Fourth, she encourages meeting with an analyst to assists with the data itself. Lastly, she says to take advantage of the easy big data to get ahead in the marketing world.