The VARK Myth: A Feel-Good Flop

Neil Fleming, a New Zealand school inspector, dreamed up VARK—visual learners crave diagrams, auditory folks thrive on lectures, kinesthetic kids need to fiddle. It’s tidy, it’s personal, it’s… nonsense. Studies—like one pitting visualizers against verbalizers—show no edge when lessons match “styles.” Randomize a picture-based or text-based electronics lesson, test everyone, and scores flatline across the board. I’ve seen it in therapy: kids don’t cluster into neat boxes. They recall meaning, not the delivery—stories and strategies, not modalities, win.