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The Impact of Social Media on Our Brains

Social media can have a profound impact on our brain chemistry and attention span. Learn how to promote healthy brain development and avoid the risks of social media addiction.

Laura Lurns Last updated May 24, 2026
The Impact of Social Media on Our Brains
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The Impact of Social Media on Our Brains

If you’ve noticed your child spending more time on social media, you’re not alone. Many parents recognize the potential effects of social media on their child’s brain development. Research reveals that social media can change the way our brains work, particularly in terms of attention span and impulse control.

TL;DR
  • Social media affects brain chemistry and reward systems.
  • Excessive social media use can lead to addiction.
  • Attention span has decreased significantly since 2000.
  • Parents can help their children develop healthy social media habits.

How the brain responds to the influx of social media can be an exciting and scary thing. Are we better off with social media and the effects it has on our brains? Do the rewards outweigh the costs? Studies have shown that the brains attention span has gone down over the last decade with increased internet social media usage.

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Did you know that social media can change the way our brains work? Learn how to promote healthy brain development and avoid the risks of social media addiction.

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The Addiction Potential of Social Media

Excessive social media use can lead to addiction, with some studies suggesting that it can be more addictive than smoking or drinking. This is because social media activates the brain’s reward system, releasing feel-good chemicals such as dopamine.

Parents should be aware of the potential risks of social media addiction and take steps to monitor their child’s social media use.

The brain is highly adaptable, and social media can shape our thoughts, feelings, and behaviors in profound ways – Dr. Jean Twenge

Laura Lurns · Learning Success expert

The Impact on Attention Span

The average attention span has decreased significantly since 2000, from 12 seconds to 8 seconds. This is likely due to the constant stream of information on social media, which can lead to a decrease in attention span and an increase in distractions.

Parents can help their children develop healthy social media habits by setting limits on screen time and encouraging physical activity.

Key takeaways

  1. 1 Chemical Effects: Social media activates the brain's reward system, releasing oxytocin and dopamine.
  2. 2 Addiction: Social media can be more addictive than smoking or drinking.
  3. 3 Attention Span: The average attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013.

What Parents Can Do

Parents can help their children develop healthy social media habits by setting limits on screen time, encouraging physical activity, and monitoring social media use. By taking these steps, parents can help their children avoid the potential risks of social media and promote healthy brain development.

Additionally, parents can model healthy social media behavior themselves, as children often learn by observing their parents.

Parents have the power to shape their child’s social media habits and promote healthy brain development – Dr. Dan Siegel

Laura Lurns · Learning Success expert

By understanding the impact of social media on our brains, parents can take steps to promote healthy brain development and help their children avoid the potential risks of social media. With the right strategies and support, children can develop healthy social media habits and thrive in a digital world.

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References

  • National Institute of Mental Health - https://www.nimh.nih.gov/
  • American Academy of Pediatrics - https://pediatrics.aappublications.org/
Laura Lurns · Learning Success expert Writes about the learning brain for parents who want plain answers. Every article is grounded in current neuroscience and classroom practice.

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Learning Success infographic titled Unlocking Learning Potential Beyond Labels: Myth versus Reality. It sets two myths, that learning challenges are permanent and that a label limits a child's potential, against the science of a brain that adapts with practice, and closes with a parent action plan: seek targeted support, foster a growth mindset, and treat learning as several connected systems rather than one deficit. Neuroscience of Learning Learning Struggles Look Permanent. The Brain Tells a Different Story. Learning Success infographic, The Left Brain vs. Right Brain Myth: What Parents Need to Know. The left-brain versus right-brain classification is an outdated myth that oversimplifies how children learn. A whole-brain approach: the developing mind relies on both hemispheres integrating, not two competing halves. Neuroplasticity is the brain's ability to reorganize itself by forming new neural connections throughout life, especially in childhood. Because the brain is plastic, a child's abilities are not fixed and are shaped by environment, experience, and learning. Neurodiversity recognizes neurological differences as a natural and valuable part of human variation, not deficits to fix, so parents and teachers can tailor support to a child's specific strengths. Neuroscience of Learning Both Halves of Your Child’s Brain Work as One. Here’s Why That Changes How They Learn. Learning Success infographic titled Brain Potential: Shattering the Left-Brain/Right-Brain Myth. It presents two debunked myths, the 'logical' left brain and the 'creative' right brain, both perpetuated by media rather than science. The scientific reality section explains that most brain activity is dynamic and relies on cross-hemisphere communication, defines neuroplasticity as the brain reorganizing its structure and function in response to learning across life, and describes the brain as a highly dynamic system. Three parent action takeaways follow: adopt a multi-system approach beyond hemisphere labels, foster a nurturing growth-oriented environment, and embrace a growth mindset that treats abilities as developable. Neuroscience of Learning Drop the ‘Right-Brained’ Label and Grow Your Child’s Whole Brain
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